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Switzerland has about 30,000 active Airbnb listings, which works out to roughly 3.3 for every 1,000 residents. That is close to the United States and far below the tourist-dense countries of southern Europe. For an owner, the national figure matters less than where the listings cluster and how little their number says about income.
What is the number, and what does it count?
AirROI, a short-term-rental data firm, tracks about 30,000 active Airbnb listings in Switzerland over the 12 months to October 2026. They were booked on 39% of nights at about CHF 245 a night, and the average listing earned CHF 24,600.[1]
Airbnb publishes no Swiss figure. Its newsroom gives only a global total, more than 9 million listings, and defines an active listing as one that is viewable and has been booked at least once.[2] AirROI counts differently. Its worldwide tally of about 4.9 million at 30 September 2026 covers only “live” listings, meaning open to book or booked in the previous 90 days.[3] The Swiss page says “active” without repeating that definition, so treat 30,000 as a good order of magnitude rather than an audited count [unverified].
How crowded is Switzerland compared with other countries?
With 9,048,900 permanent residents at the end of 2024, Switzerland has one active listing for about every 300 people.[4] The table puts that next to AirROI's September 2026 country data.[3]
| Country | Live listings | Per 1,000 residents |
|---|---|---|
| Croatia | 57,400 | 15.0 |
| France | 581,000 | 8.7 |
| Greece | 83,200 | 8.4 |
| Portugal | 75,000 | 7.2 |
| Norway | 40,300 | 7.1 |
| Italy | 273,000 | 4.6 |
| Spain | 214,000 | 4.5 |
| Switzerland | about 30,000 | about 3.3 |
| United States | 1,020,000 | 2.9 |
| Germany | 110,000 | 1.3 |
The Swiss row is our own division of two sources, not an AirROI ranking, and the definitions may differ slightly. The gap to France and Croatia is large enough that this does not change the picture. Croatia, with roughly 67 residents per listing, is the densest of the larger countries in AirROI's data.[3]
In one sentence: Switzerland has about 3.3 Airbnb listings per 1,000 residents, less than half of France and a fifth of Croatia, so the national market is not saturated on a per-capita basis.
Where are the listings?
Supply is concentrated in the mountain regions. Valais holds 8,444 listings, Bern 4,752 and Grisons 4,091. Together those three account for about 17,300, close to 58% of the national total.[1]
| Region | Listings | Avg. revenue per listing | Occupancy |
|---|---|---|---|
| Valais (Wallis) | 8,444 | CHF 24,821 | 35% |
| Bern | 4,752 | CHF 40,716 | 49% |
| Grisons | 4,091 | CHF 22,311 | 35% |
| Ticino | 3,129 | CHF 17,184 | 37% |
| Vaud | 2,300 | CHF 17,809 | 37% |
| Zurich | 2,244 | CHF 24,117 | 44% |
| Geneva | 1,260 | CHF 16,585 | 42% |
| Lucerne | 648 | CHF 37,747 | 49% |
The two city markets are the largest single places: Zurich has 1,670 listings and Geneva 1,010. Zermatt (876) and Nendaz (863) follow, ahead of Basel (727) and Crans-Montana (626).[1]
Does a bigger market mean lower income?
No, and that is the useful finding for an owner. Valais has almost twice Bern's listings but earns CHF 15,900 less per listing. Lucerne has only 648 listings yet averages CHF 37,747. Grindelwald (553 listings) averages CHF 59,300 at 55% occupancy and Lauterbrunnen (568) CHF 65,900.[1]
Nendaz is the counter-example: 863 listings, 31% occupancy and CHF 27,200. Competitor count tells you how many comparable listings you can price against; demand and season length decide what you earn. For the Lake Geneva side, Vaud averages CHF 17,809 at 37%, and Montreux ranks 28th of 66 ranked markets at CHF 22,900. Ollon, next door, has 307 listings at 30% occupancy and CHF 17,600.[1]
Averages include part-year listings. AirROI notes that its averages include listings that operated for only part of the year, so a professionally managed apartment let all year typically earns more than the figures above. Use them for comparison between markets, not as a forecast for one apartment.[1]
Why the count may matter more every year
Counts feed policy. Since 20 May 2026 the EU requires registration numbers and monthly platform data for short-term rentals, which gives governments their own tallies.[3] Switzerland is outside the EU, but cantons and communes are already tightening rules, from Geneva's 90-day cap to registration requirements in Valais. A market with 30,000 listings and high local concentration is one regulators watch.
For the underlying market picture, read how the Swiss short-term-rental market has evolved, how we use AirROI data and how to analyse a market before you list.
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10+ years in hospitality. BBA Hospitality (Glion), MSc Tourism (FHGR), MSc Data Science (HSLU).
Frequently asked questions
How many Airbnb listings are there in Switzerland?
About 30,000 active listings in 2026, according to AirROI's Switzerland market ranking for the 12 months to October 2026. Airbnb itself publishes only a global figure, more than 9 million listings, so national totals come from third-party data firms and differ by method.
Is Switzerland crowded with Airbnb listings compared with other countries?
No. At roughly 3.3 listings per 1,000 residents, Switzerland sits close to the United States (2.9) and well below France (8.7), Greece (8.4), Portugal (7.2) and Croatia (15.0), using AirROI's September 2026 country data and the Federal Statistical Office population of 9,048,900.
Which Swiss region has the most Airbnb listings?
Valais (Wallis), with 8,444 listings in AirROI's regional table. Bern follows with 4,752, then Grisons with 4,091 and Ticino with 3,129. Vaud, the canton of Montreux, has 2,300. Listing counts do not track income: Bern earns far more per listing than Valais.
Does a lower listing count mean a better market for owners?
Not by itself. Grindelwald and Lauterbrunnen combine under 600 listings each with revenue above CHF 59,000 per listing, while Nendaz has 863 listings at CHF 27,200. Supply matters less than demand, seasonality and rates, so compare revenue and occupancy, not just the number of competitors.
Sources (retrieved 2026-11-06): [1] AirROI, Best Airbnb Markets in Switzerland (2026), 12 months to October 2026. [2] Airbnb, About us, and Airbnb annual report to the SEC for 2025 (definition of active listing). [3] AirROI, How Many Airbnb Listings Are There? 4.9 Million Live, by Country, 8 October 2026. [4] Swiss Federal Statistical Office via swissinfo, permanent resident population 9,048,900 at end of 2024. Per-1,000 figure for Switzerland: 30,000 ÷ 9,048,900, our calculation.
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